Mercedes Benz Wiesenthal
Sales Promotion A-Class
In cooperation with Graller Werbung, we developed an online campaign to support the launch of the new Mercedes A-Class. The declared goal of generating test drives was achieved through a Facebook and Instagram campaign. Already after the first campaign run the test drives increased by 633% compared to the previous month. Link clicks via Facebook and Instagram to the website increased by 800% compared to the same period the month before.
Disciplines: Campaigning, Sound, Video, Web
|ART DIRECTION:||Bernd Graller & Axel Ferro|
|DESIGN:||Axel Ferro & Enrico Jacono|
|CAMPAIGNING:||Enrico Jacono & Christian Österreicher|
|VIDEO EDITING:||Daniel Klingler|